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Current Trends in Social Media Engagement

social media engagement

The way we use social media on a day to day basis is constantly shifting, even more so in the way we interact with popular platforms such as Facebook and Twitter. More and more content is being created and shared every day; perhaps more than can be absorbed by users of such sites as Facebook. …

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The Rise and Fall of Google+

Google has long been seen as a powerhouse of the digital world. It has dominated online search and been a major player in the smartphone industry thanks to Android, not to mention other innovative success such as Google Maps and more recently its testing of self-driving cars. But there has been one particular area that …

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Why Content is the Linchpin of any Digital Strategy

Back in 1996, Bill Gates made a comment that ‘content is king’. Almost 20 years later, this statement is still true and still one of the most prevalent features in many digital strategies today. In a web-driven world, customers will now turn to Google to find out an answer or to find information on a …

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Wh-Ireland? A Look At Irish E-commerce

With the e-commerce landscape in Ireland falling behind the likes of the rest of the EU, it is important to delve into the facts and figures to understand why this is the case, and how it is improving. Startling figures show that a majority of purchases made online are actually with companies outside of Ireland. …

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How Can PPC Assist In Brand Impact?

PPC can be an effective tool for branding, re-branding and generating awareness of a business. Especially since in this day and age, many advertisers have been shifting their focus towards the digital realm where consumers are heavily active on social media or searching frequently via search engines. This is why PPC advertising in search or …

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Will The Apple Watch Benefit Your Business?

When Apple release a new gadget it’s always an exciting time. When they release a gadget that isn’t an iPhone, iPod or MacBook, it’s even more of a suspense jerker. With the release of the Apple Watch fast approaching, many have been waiting with baited breath to see what all the fuss is about. What …

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